Gap Logoshop

Illustrations by Madelyn Owens. Art Direction by Minou Sinios

When Gap wanted to show some love to the cities that house their biggest flagship stores, they commissioned a series of illustrations to add some local flair. We created stylized, hand-drawn, cityscapes for San Francisco, Chicago and New York City. We infused the brand throughout, tucking peace, love, and denim into signs and windows, and even including Gap's original location in San Francisco, complete with the iconic groovy swirl mural.