Farmers Hen House

Created at Bader Rutter
Creative Direction: Madelyn Owens
Design: Justin Hernandez + Madelyn Owens
Copy: Michelle Pilak
Photography: Anthony Giacomino

Farmers Hen House came to Bader Rutter looking to revamp their packaging to launch in mainstream national retailers. They had a solid product—all of their eggs are sourced from small family-owned farms across the midwest—and solid distribution through white-label packaging and in natural markets.

After in-depth consumer research and testing several designs, we learned what premium egg buyers are looking for — a focus on animal welfare and nutrition. We created a colorful suite of packages that cuts through a crowded premium egg market. You can find them at Target, Whole Foods, and other grocery stores.